02 — Work
Built. Broke. Still standing.
"I just make things. At the risk of being wrong."
I built a band archive from scratch in the '90s — shows, music, photos nobody else was documenting. Nobody asked.
Cut my teeth in visual merchandising, sold mortgages, designed high-end home exteriors — four Presidents Club awards and a James Hardie award. Then went back to school as an adult — graphic design degree and a BS in Interactive Media. Dean's list. My senior thesis was a complete brand for a juice bar. My professor told me I wasn't in business school.
So I built that juice bar with my best friend. Won an Addy. $2M a year in sales. Staff of 12. Best of Seattle. Best of Southern Utah. A 10+ year practice we made up as we went.
These days I'm building software for problems nobody's solving. Fülkit. Numbrly. TrueGauge. I design it, build it, ship it. The pattern hasn't changed — walk into something I don't know, figure it out, make something real.
One app. One login. Notes, music, context, memory — everything your 87 other apps pretend to do. $9/mo.
Every business knows what they sold. Nobody knows what they kept. One system — vendors, materials, pricing — all connected. When costs move, you know first.
Business telemetry — overhead coverage, pace, runway — the numbers that actually matter, in one view. No bank linking. No data harvesting. Just clarity.
You give me the problem, I'll figure out the stack. Product design. UX/UI. Brand systems. Web apps. Interactive media. Data visualization. This card's yours.
A living snapshot.
